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Haneen Abdulaziz, Social Media Lead, MDLBEAST Saudi Arabia

Straightforward keys to success for Saudi social campaigns

Speak local or fall on deaf ears

Betty Crocker’s “30 Ways to Share Your Love” Ramadan Campaign

Measuring influencer campaigns

Snap AR Ramadan mall returns this year

How football star Nigel De Jong became a Careem Captain

Anb and OMD boost social media performance with Omni Custom Audiences

Volkswagen Middle East says ‘We care too much’ on TikTok

Learn and anticipate – by Twitter’s Antoine Caironi

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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