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$du Unstoppable Network campaign TBWA\Raad$

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

smartphone addiction Don't Look Down Mullenlowe MENA Fixby

Fixby, Mullenlowe create 9-hour film “with a twist” on children’s phone addiction

UAE’s The National evolves brand with cross-platform redesign

Honor launches new AI-powered smartphone

User-friendly design in the mobile-first world – by AppsFlyer’s Paul Wright

Engaging Gen Z through Marcomms, by OPPO’s Cherry Fu

Strategic cooperation between Abu Dhabi Media and Huawei to provide ADtv app content via Huawei AppGallery

Contactless smartphone launches go more creative campaign

OPPO Gaming Challenge to target Gamers this DSS

THE WORK

BAYN Launch

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

Careem Pay

Advertising Creative Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

Careem Pay makes money fly in latest campaign

docu-series

Advertising Creative Featured The Work VideoJul 3, 2025

Shantelle Nagarajan

Kia Middle East releases five-part docu-series to launch its Kia Tasman

Always

Creative Featured Marketing The WorkJul 1, 2025

Always and Noon Minutes partner to deliver peace of mind in 15 minutes

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