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UAE’s The National evolves brand with cross-platform redesign

Honor launches new AI-powered smartphone

User-friendly design in the mobile-first world – by AppsFlyer’s Paul Wright

Engaging Gen Z through Marcomms, by OPPO’s Cherry Fu

Strategic cooperation between Abu Dhabi Media and Huawei to provide ADtv app content via Huawei AppGallery

Contactless smartphone launches go more creative campaign

OPPO Gaming Challenge to target Gamers this DSS

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

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Key insights on YouTube advertising from industry leaders

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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