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Augmented Reality: Effortlessly Crafted for Luxury Retail, by Snap Inc’s Rasha El Ghoussaini

Black Friday: Ready, Set, Splurge!

Majid Al Futtaim Launches AI Powered Carrefour City+ The Region’s First Check-Out Free Store

UAE residents willing to adopt augmented reality for retail shopping

SHAREit meets new milestones in the period of sustained success and overcomes challenges in 2020

Black Friday: the lead up to the gifting season by Google’s Cynthia Chami and Karen Saleh

Here to stay, by Publicis’ Wassim Jammal

Luxury sector: what can Gulf brands learn from multi-market consumer trends?

Instagram expands shopping to help more creators sell on the platform

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Page 3 of 3

THE WORK

OMO brings laundry to the gaming world with Roblox activation

Digital Featured Media The WorkMar 28, 2025

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

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