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Merck appoints Ricola Furtado as Head of Communications and Policy

Science in creativity: the dawn of a new era, by Alternative’s Tabarak Razvi

Science + Storytelling = Results : Liwa’s efficacy formula for COVID-19 communication

Power Essay by Fusion5’s Samran Waheed: When Art Meets Science.

THE WORK

Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of stardom to the Samsung campaign.

Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 29, 2025

BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia

FIFA Club World Cup 2025

Advertising Creative Digital Featured Marketing Social Media The WorkJul 28, 2025

Shantelle Nagarajan

How Hisense’s FIFA Club World Cup 2025 campaign delivered more than 70 million impressions

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 25, 2025

Seed & Bloom Community Café shares rollout, success of brand launch campaign

Volkswagen campaign

Advertising Creative Featured Marketing The WorkJul 25, 2025

Shantelle Nagarajan

Volkswagen Middle East highlights ‘A Different Kind of Love’ with new campaign

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