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fitness marketing

Stop playing it safe: Why fitness marketing needs a wake-up call

GymNation London phone thieves mobile theft self-defense classes

GymNation ad picks on London phone thefts to drive 600+ class sign-ups in Dubai

billboard

GymNation unveils a billboard that needs a spotter to promote Strongman class

From Anup Oommen, Editor, Campaign Middle East; Ravi Rao, Managing Partner, Climaty.AI; Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42; Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment; Meghna Vyas, AVP – Marketing, Banking Sector, UAE.

Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web

event

Revealed: 15 leaders to take the stage at Campaign’s event on Friday

Campaign debate

Stage set for live, on-stage debate at Campaign Middle East event

Rory McEntee

Private View by GymNation’s Rory McEntee

Coolest Class

GymNation’s “Coolest Class” activation beats Dubai’s heat

Rory McEntee on AI

Marketer’s confession: Why I’ve ditched my creative agency for AI

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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