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female sports marketing UAE

“Female sports marketing is undergoing a seismic shift”

Cannes Lions Creative Effectiveness

Catch the creative effectiveness codes unlocked at Cannes

The View From Cannes: Day one

Banque Saudi Fransi rebrands to BSF

AI: The shift from attention to intimacy

Marketing Mania: Brands that are driving change

McCann Worldgroup names global ECD and Gotham global CCO

Marketing Mania redesigns brand with ‘order and chaos’

Unilever’s Knorr celebrates ‘eativists’ in global campaign by IPG agencies

THE WORK

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

The best Middle East PR/communications agencies of 2024

Jan 17, 2025

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