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Bringing it back home to Saudi Arabia – by UM’s Nadeem Ibrahim

Lemma partners with Continuum

Gamned! makes a digital advertising glossary

DMS rolls-out “InMotion outcome-based solutions” to the MENA advertising market

A view from Andy Pemberton: Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising

The year ahead for ad fraud, by mFilterIt’s Amit Relan and Dhiraj Gupta

The 2022 trends for digital advertising, by Gamned! MEA’s Yves-Michel Gabay

MMP World Wide leads new Ad Tech agenda in the region

Unlock the Potential of Adtech to Maximize Your Brand Performance

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Page 3 of 8

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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