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Predictions 2023: The year ahead for OOH – by W Group’s Philip Matta

WOO MENA Forum announces Elda Choucair as keynote speaker

TMC launches DOOH operations in the UAE

The future of digital advertising’s media supply chain – by Pubmatic’s Cristian Coccia

Bringing it back home to Saudi Arabia – by UM’s Nadeem Ibrahim

Lemma partners with Continuum

Gamned! makes a digital advertising glossary

DMS rolls-out “InMotion outcome-based solutions” to the MENA advertising market

A view from Andy Pemberton: Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising

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Page 3 of 8

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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