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Karim Geadah, Head of Corporate PR at Cameo on metrics when working with pr agencies

The benefits of working within a KPI based system for PR agencies

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

PRCA MENA partners with The Work Crowd to help PR agencies with talent

PRCA MENA announces digital awards finalists

Jotun Paints Pop Communications

POP Communications wins Jotun Paints

The Romans Dubai Launch Photo

UK-based agency The Romans expands into Dubai

KeenePR hires Hannah Castleton as account manager and wins Hilton F&B account

Predictions2021: PR agencies, by Cicero & Bernay’s Ahmad Itani

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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