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PLG Sadia Impact BBDO campaign

Sadia steps into gamer marketing with ‘science of snacking’ campaign

Power League Gaming wins account for major gaming tournament

From left to right, Matthew Pickering, CEO of Power League Gaming, and Trevor Price, group CEO of Muller & Phipps Middle East Group Holding

Power League Gaming acquired by Muller & Phipps

Original Gamechangers KV female gamers KSA Saudi Arabia

Female gamers “level up” KFC campaign in Saudi Arabia

Gamers, brands and AI

‘Test and learn’ approach to Saudi female gamer boom

Game on for Pizza Hut

PLG launches Flux to help brands enter gaming and e-sports space

Nivea and PLG relaunch female gaming community

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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