The PUBG Mobile Pro Invitational.Power League Gaming (PLG) has been appointed as TikTok LIVE’s official broadcast partner for gaming and esports live streams across the Middle East and North Africa, working in partnership with Visit Saudi for the launch event – the PUBG Mobile Pro Invitational.
The esports and gaming agency claims this partnership marks a significant milestone in elevating regional esports visibility.
The collaboration will debut with a high-stakes PUBG Mobile Pro Invitational Esports Tournament, in partnership with Visit Saudi, in celebration of this summer’s second edition of Esports World Cup in Saudi Arabia.
“We’re proud to partner with TikTok LIVE and Visit Saudi to deliver high-quality, mobile-first esports content that speaks directly to the next generation of MENA gamers,” said Mathew Pickering, CEO of PLG.
Running on August 11th and 13th, the tournament will bring together 16 of the region’s top professional teams to compete for a share of a USD 10,000 prize pool, including fan favourites such as RA’AD, Falcons, Al Qadsiah, Twisted Minds, and Virtus.pro, among others.
The competition will be produced and broadcasted live from PLG’s studio facilities in Dubai Production City, and streamed exclusively via TikTok LIVE, engaging regional audiences with real-time mobile esports action.
“Our purpose-built, 10,000sq ft studio in Dubai – featuring 360-degree gaming content production capabilities, advanced broadcasting hardware and robust IT Infrastructure – gives us the agility and scale to deliver fast, immersive, and culturally relevant esports experiences,” said Pickering. “Together, we’re raising the bar for how live gaming content is produced and experienced in the region.”
Furthermore, PLG claims it will manage the end-to-end execution of the tournament – including esports management, live broadcast production, live commentary, event coordination, and innovative mobile-first formats – leveraging TikTok LIVE’s platform to enhance and maximise viewership and fan engagement.
“At TikTok, we’re committed to shaping the future of digital entertainment by creating meaningful opportunities for communities to connect through culture, creativity, and shared passion points,” said Yahya Munir, TikTok LIVE Trust & Experience Manager for MENA. “We also thank Visit Saudi for their partnership in bringing this experience to life. Together, we’re delivering immersive, mobile-first experiences that empower local talent and bring fans closer to the moments that matter most.”
PUBG Mobile, a competitive multiplayer battle royale, remains one of the most recognised and widely played mobile games in the MENA region. A 2024 Ipsos study conducted in collaboration with PLG shows 52 per cent awareness and 41 per cent usage in Saudi Arabia, and 59 per cent awareness with 51 per cent usage in the UAE. The game is especially popular among female gamers (44 per cent) and those aged 20 to 29 in KSA, with strong engagement among Gen Z (63 per cent of 15-19-year-olds) and expat gamers (53 per cent) in the UAE.
The partnership between TikTok LIVE, Visit Saudi, and Power League Gaming aims to mark a step forward in regional esports broadcasting, aiming to create and release new, innovative media solutions for the region that help brands connect more effectively with young Arab audiences.
The tournament will stream LIVE on TikTok from 7 p.m. to 11 p.m. in KSA (8 p.m. to 12 a.m. in the UAE) on August 11 and 13.
