personalisation Archives - Page 4 of 7 - Campaign Middle East

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Kirsty Sharman, Founder of Referral Factory on marketing ROI

Marketing approaches delivering top ROI in 2024

From monoculture to modular culture

Ben Locke, Founder and Chairman of Lemon by Locke about consumers

Key facet to keep customers coming back for more

Google Chrome cookie privacy marketers marketing advertising

Google cancelling cookie plans ≠ Marketers forsaking privacy

Redefining value amidst discontent, skepticism, and endless choice

AI Marketers Speed Bump Skill Sets

Can marketers level the speed bumps on the AI highway?

marketing transformation experience

Marketing transformation from “buy our stuff” to “we get you”

$Astha Sirpaul, strategy director, TBWA\RAAD$

Data doodles: Turning numbers into narratives

inclusive marketing

How can inclusive campaigns go beyond purpose-washing?

1 … 3 4 5 … 7

Page 4 of 7

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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