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Measuring influencer campaigns

Not here for the comments – by Vice Arabia’s Ameer Daou

Industry Forum: Is OOH better at generating brand awareness than driving a call to action?

Social media giants copying features in the face of competition – by Light Digital’s Varuna Mehta Jagwani

APCO and GCC BDI release ESG in the GCC study

Abdulaziz al-roomi leadership podcast

Listen now! Campaign’s ‘On The Record’ Podcast – Leadership Focus: Abdulaziz Al-Roomi

THE WORK

Adidas evokes the past in Originals brand platform

Advertising Featured The WorkSep 14, 2023

How Babyshop created a song of hope

Brands Featured News The WorkSep 7, 2023

Samsung: the evolution of Back To School campaigns

Featured News The WorkSep 6, 2023

Marketing Mania redesigns brand with ‘order and chaos’

Digital Featured News The WorkSep 4, 2023

Deliveroo launches global brand platform bringing local flavours to life

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BAB Middle East embraces AI and launches UAE’s first “copy shop” app

Sep 21, 2023

Instagram to roll out new “Shared Story” feature

Jun 9, 2023

How Babyshop created a song of hope

Sep 14, 2023

Former Dentsu Creative CEO James Morris heads for Publicis Groupe

Sep 15, 2023

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