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Why clean rooms are the lighthouse in a data haze

How are the different aspects of Saudi changing?

Measuring influencer campaigns

Not here for the comments – by Vice Arabia’s Ameer Daou

Industry Forum: Is OOH better at generating brand awareness than driving a call to action?

Social media giants copying features in the face of competition – by Light Digital’s Varuna Mehta Jagwani

APCO and GCC BDI release ESG in the GCC study

Abdulaziz al-roomi leadership podcast

Listen now! Campaign’s ‘On The Record’ Podcast – Leadership Focus: Abdulaziz Al-Roomi

THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Jun 9, 2025

The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME

Jun 9, 2025

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