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How MENA brands can leverage Snapchat’s immersive experiences to accelerate their conversion this shopping season

OOH Guide 2023: The ‘ooh’ in OOH – by MediaVantage’s Manoj Khimji

OOH Guide 2022: Playing catch-up – by Intiative’s Safwat Abdulkhalek

ESG 2022: ESG or greenwashing? – by MMA’s Melis Ertem

Get the ball rolling to find new customers – by Meta’s Fares Akkad

ESG 2022: the changing climate – by Asda’a BCW’s Stephen Worsley

Mark Read on 2023 prospects: WPP’s new-business pipeline is bigger than a year ago

E-commerce 2022: Aggre-culture – by Liquid’s Richard Nicoll

Digital platforms take commerce back to its roots – by TikTok’s Elias Bassil

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Page 6 of 14

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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