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The New Marketing: Marketing in the new normal – by Micro Focus’s Sandra Skairjeh

Ramsey Naja: A crisis is not a media channel

Can print media survive the digital onslaught? – by Waseem Yakdi

Now is the time to invest in internal communications – by Alex Malouf

The New Media – Print by Ian Fairservice

This is not the time for gimmicks. Act accordingly – by Sasan Saeidi

How honest and transparent communication can help brands navigate COVID-19 – by Ketaki Banga

What next for Instagram?

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

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Page 13 of 14

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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