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esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Space42

Space42 claims naming rights for Abu Dhabi multi-purpose venue

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Emarat offers petrol station naming rights to brands

Take branding to new heights: exploring naming rights for air taxi stations

RTA partnership with Hypermedia grants metro naming rights to Onpassive

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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