Emarat, one of UAE’s petroleum corporations, has offered the naming rights of its service station to brands.
Brands will be able to claim the naming rights across service stations in Dubai and Northern Emirates. It will also allow them to integrate their business models within these service stations.
The move to grant naming rights to brands follows the Dubai Metro’s similar offering. Dubai Metro’s naming rights are granted by Hypermedia, on the behalf of RTA.
Project Landmark
The move is a part of ‘Project Landmark’, an initiative launched to introduce a new model for “strategic” partnerships between Emarat and its partners.
“‘Project Landmark’ will empower partners to elevate their presence through long-term investment opportunities, delivering services and leveraging spaces and assets that offer them with exclusive opportunities to reach service stations’ users in an unprecedented approach,” said, His Excellency Eng. Ali Khalifa Al Shamsi, Director General of Emarat.
According to the company, it aims to position Emarat stations to become new landmarks that enrich customers’ experience and take it to new heights.
Project Landmark expands the presence of both local and international brands and is in line with Emarat’s strategic efforts to “accelerate and support” the UAE’s advancement towards the future.
In October last year, Emarat and Pyxis signed a partnership with Pyxis to take charge of the media planning of operation of the digital signage located in service stations.
Emarat boasts a network of 139 service stations across Dubai and the Northern Emirates in the United Arab Emirates.
