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Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Pepsi Football Nation BigTime Creative Shop

BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers

Sports marketing

Sports marketing: Winning hearts with authentic partnerships

Mo Salah takes a ‘step forward’ for Visa

Visa names football icon Mo Salah as ambassador

Mountain View Egypt creates “Bubble-Free” global movement to encourage human connections featuring Mo Salah

OPPO’s MEA Ambassador, Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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