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Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Pepsi Football Nation BigTime Creative Shop

BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers

Sports marketing

Sports marketing: Winning hearts with authentic partnerships

Mo Salah takes a ‘step forward’ for Visa

Visa names football icon Mo Salah as ambassador

Mountain View Egypt creates “Bubble-Free” global movement to encourage human connections featuring Mo Salah

OPPO’s MEA Ambassador, Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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