CreativeDigitalFeaturedSocialThe Work

OPPO’s MEA Ambassador, Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan

#CaptureTheSpirit campaign calls for UAE consumers to create videos and stand a chance to appear in a TV commercial.

As millions of people around the world mark the Holy month of Ramadan, global technology brand, OPPO, and football superstar Mohamed Salah invite consumers in the UAE to reflect on the ‘spirit of Ramadan’ with a #CaptureTheSpirit creative video campaign. Appearing in a TV commercial, Mo Salah – the global football legend of the Arabs – reminisces about what he misses most about Ramadan back home.

Video is an essential part of advertising and content-marketing strategies. Join our free Online Briefing on Video 2021: Future Trends and Effectiveness to learn how to do it even better.


For people who are away from their homes and loved ones this Ramadan, OPPO’s latest smartphone, Reno5 Pro 5G, enables users to stay connected with its industry-leading imaging technology, easy to share photography features, 5G ultra-connectivity, and quick power refills with super-fast charging. Giving UAE consumers an opportunity to win the latest OPPO devices as well as get famous on social media, the #CaptureTheSpirit contest invites participants to create a short video that captures what the ‘spirit of Ramadan’ means to them. The contest will run from 19 April to 9 May 2021.

Inviting users to freely express themselves through the contest, Mohamed Salah, OPPO’s brand ambassador for MEA, believes that it is very difficult to be away from home during the holy month, and get to miss the familiar sights, sounds and experiences that make Ramadan so special, especially in the Arab world. Using his very own OPPO Reno5 Pro 5G smartphone, Mo Salah expresses his gratitude to technologies to help him stay connected with his homeland. Through OPPO’s #CaptureTheSpirit campaign, Mo Salah invites all his fans in the region to share their special moments so that he could re-live the experiences of his childhood through their eyes.

Fadi Abu Shamat, director of strategy and development at OPPO Middle East and Africa said, “As we wish everyone, Ramadan Mubarak, we join all our fans in reflecting on the Ramadan values of kindness, mercy and generosity. These values are reflected in our relentless pursuit of virtuous innovation for the benefit of humanity. While the global pandemic has kept families away from each other, our #CaptureTheSpirit campaign with Mohamed Salah encourages people to picture a life together and use technology to reach out and stay close to the people they care about during the Holy month of Ramadan.”

The #CaptureTheSpirit contest encapsulates the essence of OPPO’s latest Reno5 Series of smartphones that has established itself as the all-scene photography expert, delivering superior videography and photography that captures every memory, no matter what the surroundings. The Reno5 Pro 5G’s AI-powered features allow users to savour every single moment through consistently high-quality images with optimum brightness and sharp focus even in the most challenging of circumstances. Its dual-view video enables both the front and rear cameras to work simultaneously, effortlessly stitching the shooter and the subject in the same video frame – ideal for contestants who want to remain in the action while they capture the spirit of Ramadan.

The OPPO Reno5 Series of smartphones are now available at major retailers and e-commerce platforms in the UAE, at a retail price of AED 2,799 for the Reno5 Pro 5G, AED 1,999 for the Reno5 5G and AED 1,499 for the Reno5 Z 5G. For more information, visit www.oppo.com/ae.

Creative Credits

Director: Ahmed Hussain
Creative Agency:  M&C Saatchi UAE
Production House: Dejavu