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Wadha Nafjan, Head of Digital well-being at Ithra

Why digital well-being in a tech world is a ‘marathon’ worth running

TikTok safety campaign to tackle misinformation, content violations

Platforms embrace unprecedented pushback on Trump

Unilever to end Facebook and Twitter ad boycott

TikTok is taking action against Covid-19 vaccine misinformation

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Nov 13, 2024

Key insights on YouTube advertising from industry leaders

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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