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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- PR
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AOTYME2026
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Ramadan 2025: Navigating marketing trends in the MENA region

From left to right, Anas Bukhash, Entrepreneur and Interviewer, Host of #ABtalks, on stage with His Excellency Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the UAE Media Council discussing the BRIDGE initiative.

UAE Media Council spotlights BRIDGE initiative to spur media ethics in the AI age

short-drama

The short-drama revolution is changing advertising

Agentic AI

Industry Snapshot: ‘Agentic AI is changing the media landscape’

agency teamwork

Industry Snapshot: ‘Teamwork is the backbone of any successful agency’

Rise's Middle East Chapter will be led by Kathey Battrick, Head of Media Management and Library at Asharq News Network, and Katie Purcer Golding, Acting Chief Marketing Officer at SRMG, who will spearhead marketing and communications efforts.

Rise Middle East launches to boost gender diversity in broadcast technology

UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

The Middle East isn’t following trends; it’s setting them

Injeel Moti, Managing Director of Catch Communications on PR tactics for 2025 emirati women day

Are gung-ho PR tactics sustainable or just short-term hype?

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Page 21 of 72

THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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