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Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

Spark Foundry appoints Manal Naboulsi as business lead for luxury

Saudi Pro League, TikTok partner to boost digital fan experience

From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe builds commerce marketing with Mars United acquisition

MCN Academy

MCN Academy launches new Saudi graduate training programme

Hassan Shoker, Group Chief Commercial Officer, Platformance.

Platformance appoints Group Chief Commercial Officer

Elie Haddad, CEO of OUTLane Management Consultancy on integrating training and recruitment for the advertising and media landscape

Shaping the future of talent in advertising and media

Creativity in a fragmented media landscape

Backlite Media OOH Abu Dhabi Triple Crown

UAE Ministry reviewing Dubai OOH manual “as unified reference on all federal roads”

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Page 2 of 49

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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