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From left, Ibrahim Hasan, Regional Head, McCann Content Studios MENAT; Ahmed Nour, Head of McCann Content Studios – UAE; and Tarek Ali Ahmed, Managing Director, FP7 McCann UAE.

Ahmed Nour appointed as Head of McCann Content Studios – UAE

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

Campaign Saudi

Meet 24 marketing leaders at the Campaign Saudi Briefing this October

McCann Content Studios

McCann Content Studios expands into Saudi Arabia

From left, Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai, and Irem Yazlar, Head of Marketing & Communications at BSH Middle East

BSH expands partnership with FP7 McCann Dubai, McCann Content Studios

influence

How local influencers are redefining brand power in MENA

Subway UAE

Subway UAE localises ‘Fery Good, Fery Nice’ menu in nostalgic campaign

McCann Content Studios wins Betty Crocker social media mandate

Tarek Miknas, FP7 McCann Content Studio

MCN brings global studio for social and creator content to the Middle East

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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