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Diriyah Masterplan

Setting standards in Saudi Arabia: Diriyah Company CMO

Reshaping restaurant marketing in MENA with loyalty programmes

digital marketing

11 digital marketing trends to keep an eye on in 2025

Yango Ads Landmark Reach

Yango Ads, Landmark Retail partner to empower advertisers and MENA shoppers

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Marketing Game Changers 2024: Mahitab Hamed

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Pinterest Predicts 2025 Creative Trends

Pinterest Predicts report reveals 2025 trends for consumers, advertisers

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Page 2 of 94

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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