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Platinumlist's Cosmin Ivan speaks about how the power of FOMO and emotional triggers can drive faster sales by turning interest into action.

The power of FOMO: Creating urgency to drive sales

180 Amsterdam's Stephen Corlett reveals how MENA’s emerging brands are redefining success with playful creativity.

MENA’s playful creativity: The secret to global branding success

Cristiano Ronaldo shooting an ad with Social Clinic

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Arabian Automobiles Company AI influencers Alpha Babe and BookToker speak to Campaign Middle East about marketing to Gen Z consumers during the ongoing Nissan KICKS Starter campaign

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

FP7 McCann combats cancer in 'ballsy' campaign during CD Leganés vs. Barcelona FC game

FP7 McCann combats cancer in ‘ballsy’ campaign during CD Leganés vs. Barcelona FC game

integrated gaming strategies within marketing

Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies

Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan on cinema advertising

Cinema ads claim 15% total campaign impact with mere 6% of media spend

The great gaming stagnation

The great gaming stagnation

Sharing stories in the digital age

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Page 1 of 108

THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

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