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Equativ announces Bridgepoint as new majority shareholder

Wunderman Thompson reveals most inspiring brands for 2022

Linkedin study: B2B marketers optimistic despite economic uncertainity

Warc: social media companies will bear the brunt of third-party cookie blocking

Warc: adspend to slow significantly in 2023

Adverty and Yazle announce exclusive in-game ad partnership in the MENA region

Adverty partners with Yazle in the MENA region

Localise to fit in – by Hashtag’s Rola Omar Hashem

INFINITI Middle East reports positive sales performance of core models despite the global challenges of 2020

Accenture repositions biggest brand move in a decade and triples media spend

How marketers can get a grip on media-buying inflation

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THE WORK

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

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