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Simon Shaw, Chief Communications and Marketing Officer, King Salman Park Foundation

Saudi’s King Salman Park appoints Chief Communications and Marketing Officer

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

Lucrezia Di Francesco, Advisor to the Saudi Government

How tourism is powering a new era in Saudi Arabia

Rally Jameel women empowerment the first women-only navigational rally in the Middle East

Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

PIF ADIA

Saudi Arabia’s PIF, Abu Dhabi’s ADIA top 2025 SWF brand rankings

Premier Inn

Premier Inn shares strategy that tripled revenue: Book direct, check-in, scale at speed

OMO: Turning tradition into a canvas for change

OMO: Turning tradition into a canvas for change

Platinumlist reveals Saudi consumer ticketing trends

Platinumlist reveals Saudi consumer ticketing trends

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Page 3 of 41

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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