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Largest fundraising challenge by Arab YouTubers Anasala #KeepUsWarm supports over 1000 refugee families

THE WORK

ItsHerWay launches campaign to spark policy change on miscarriage leave in UAE

Not for the First Date

Advertising Creative Digital Featured The WorkApr 9, 2025

McDonald’s UAE leans into everyday moments for ‘Not for the First Date’ campaign

DIY by IKEA VML

Advertising Creative Digital Featured Marketing Media The WorkApr 9, 2025

Hilarious IKEA home solutions campaign redefines DIY repair

Aster Hospitals and Clinics Testicular Cancer Society MCN FP7 McCann campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkApr 9, 2025

Doping tests ‘accidentally’ save lives: Aster, TCS turn checks into cancer screenings

Heinz movie

Advertising Creative Featured The WorkApr 8, 2025

Shantelle Nagarajan

Heinz launches cinema ad campaign that is ‘interrupted by a movie’

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