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$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Indie agencies are setting a new standard for gender equality

Indie agencies are setting a new standard for gender equality

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

IWD 2025: “Leadership isn’t about titles; it’s about impact”

women in advertising

IWD 2025: “Our presence isn’t just needed; it’s essential”

IWD 2025: What real empowerment looks like

Susana on the authority paradox, glass walls and conformity tax

IWD 2025: Breaking barriers, glass walls and the authority paradox

gender equity

IWD 2025: ‘Real gender equity requires more than titles and a table with a seat’

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THE WORK

Volkswagen reflections

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

Daredevil: Born Again

Creative Featured Media The WorkMar 5, 2025

Shantelle Nagarajan

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

Ducab Ramadan campaign Abu Dhabi TV

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 5, 2025

Ducab Ramadan TVC shows products that silently power memories

McDonald's UAE Drop the Crunch campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 4, 2025

McDonald’s campaign turns Crunch songs into currency for a McCrispy

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