Insights Archives - Page 2 of 24 - Campaign Middle East

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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
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A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

Reim El Houni, CEO, Ti22 Films on the creator economy

Does the creator economy need to tackle a credibility problem?

Careem reports reveal customer trends and insights across the Everything App during the Holy Month of Ramadan 2026.

Careem shares key customer trends during Ramadan 2026

brands

How Ramadan 2026 set new rules of engagement for brands

Insights from the latest M+C Saatchi Group Cultural Power Report reveal cultural shifts that are reshaping how brands build credibility.

Eight cultural shifts shaping the GCC’s new trust economy

FIFA World Cup 2026

CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed

climate as

Consumers face climate burnout as fears over global conflicts increase

Snapchat and The Business of Fashion reveal insights into the GCC’s evolving luxury fashion and beauty market, highlighting youth, digital engagement, and cultural trends.

How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026

UAE SMEs are expected to lead Ramadan 2026 online sales growth, driven by demand for local and personalised gifts.

Local SMEs predicted to drive Ramadan 2026 sales

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Page 2 of 24

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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