innovation Archives - Page 13 of 17 - Campaign Middle East

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Dubai Lynx Awards

Dubai Lynx evolves into year-round events; reveals refresh to its Awards

Wissam Najjar, Chief Operating Officer, Omnicom Media Group - MENA

The MENA Power List 2024: Bold leadership for an industry in flux, by OMG MENA’s Wissam Najjar

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Amit Rawal, Chief Product and AI Officer, CAFU

CAFU picks ex-Stanford AI professor as Chief Product and AI Officer

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

The MENA Power List 2024: Saudi Arabia – A marketer’s paradise by Publicis Communications KSA’s Adel Baraja

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

Benjamin Thomas, Senior Art Director at JWI.

AI is not the end of creativity; it’s the next big service to sell

Sputnik Floyd AICO

Sputnik Floyd unveils AICO to transform visual storytelling

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Page 13 of 17

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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