innovation Archives - Page 10 of 14 - Campaign Middle East

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AOTYME2025
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Wissam Najjar, Chief Operating Officer, Omnicom Media Group - MENA

The MENA Power List 2024: Bold leadership for an industry in flux, by OMG MENA’s Wissam Najjar

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Amit Rawal, Chief Product and AI Officer, CAFU

CAFU picks ex-Stanford AI professor as Chief Product and AI Officer

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

The MENA Power List 2024: Saudi Arabia – A marketer’s paradise by Publicis Communications KSA’s Adel Baraja

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

Benjamin Thomas, Senior Art Director at JWI.

AI is not the end of creativity; it’s the next big service to sell

Sputnik Floyd AICO

Sputnik Floyd unveils AICO to transform visual storytelling

By Amel Osman, Communications and Reputation Advisor on financial literacy

How cognitive complacency is sabotaging public relations

1 … 9 10 11 … 14

Page 10 of 14

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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