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Sofia SerranoAug 5, 2021

Industry forum: Has digital marketing struck the right balance between performance and awareness?

Campaign StaffOct 21, 2019

Deliveroo appoints Initiative as its Global Media Agency

Eleanor DickinsonJan 8, 2017

Initiative drops PR agency as it moves duties in-house

Campaign StaffDec 21, 2016

Top 10 Pitches 2016

Campaign StaffOct 2, 2014

Is TV really dead and is video (now) king?

THE WORK

New Balance Grey Day Anghami

New Balance and Anghami celebrate Grey Day

Sun and Sand Sports Make Sports Fun

Digital Featured Social The WorkAug 11, 2022

Sun & Sand Sports kickstart #MakeSportsFun campaign

Impact BBDO RedressLebanon Annahar

Commercials Featured Media The Work Video & AudioAug 9, 2022

Impact BBDO and Annahar #RedressLebanon in their new campaign

Rain century Financial

Commercials Featured Media The WorkAug 8, 2022

Rain urges discipline in trading for Century Financial campaign

Impact We Miss Lebanon Yasmina Zaytoun

Featured Linkedin Social Social Media The Work Video Video & AudioAug 5, 2022

Impact BBDO creates ‘We Miss Lebanon’ for LCB International

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MOST READ

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Sofia SerranoNov 23, 2020

Listen now! Campaign Middle East launches 1st ‘On The Record’ podcast: Ecommerce

Nov 1, 2020

GLOBMOBI & The Lessons I Learnt, by Ali Hasbini

Aug 8, 2022

Kagool expands into MENA region with Dubai HQ

Aug 8, 2022

Impact BBDO creates ‘We Miss Lebanon’ for LCB International

Aug 5, 2022

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