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Sofia SerranoAug 5, 2021

Industry forum: Has digital marketing struck the right balance between performance and awareness?

Campaign StaffOct 21, 2019

Deliveroo appoints Initiative as its Global Media Agency

Eleanor DickinsonJan 8, 2017

Initiative drops PR agency as it moves duties in-house

Campaign StaffDec 21, 2016

Top 10 Pitches 2016

Campaign StaffOct 2, 2014

Is TV really dead and is video (now) king?

THE WORK

Hardee’s celebrates its 40th anniversary in the Middle East

Creative Featured Social The WorkJan 20, 2022

HATTER creates Play Now Dubai for Nike

Creative Featured The WorkJan 20, 2022

Castrol Lubricants celebrates UAE mechanics in world’s biggest frame

Creative Featured The Work VideoJan 18, 2022

electriclimefilms collaborates with Craft Worldwide for Mastercard’s Expo 2020 Dubai spot

Featured The Work VideoJan 17, 2022

Misfits Content Creators makes films for Property Finder

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MOST READ

Sustainability: the secret to brand health in 2022?

Campaign StaffJan 10, 2022

Pick of the quarter: Reel-y inspiring content

Dec 21, 2021

World’s Coolest Winter campaign launches Warm Winter initiative

Jan 13, 2022

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Nov 23, 2020

Emirates releases behind-the-scenes footage of the latest Burj Khalifa stunt viral video

Jan 18, 2022

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