Deliveroo appoints Initiative as its Global Media Agency

Deliveroo has appointed Initiative as its global media planning and buying agency, following a competitive pitch. Deliveroo announced the review of their media and buying account in June and have been supported by Ebiquity during the process.

Within the Middle East, Initiative will manage media and buying operations in both the UAE and Kuwait.

Announcing the news, Fiona Hampshire, APAC & ME Marketing Lead said, “With so many diverse markets in the region, it’s important that we have a strong, strategy-led partner to help us accelerate growth. In Initiative, I think we have found just that.”

Commenting on the win, Lee Boden, Regional Managing Director, Initiative MENA said, “We’re delighted to be partnering with Deliveroo at such an exciting point in their growth story here in the Middle East and we are looking forward to connecting people with amazing food, delivered wherever and whenever they want.”

Headquartered in London, Deliveroo operates in over 500 towns and cities across 13 global markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait and the United Kingdom