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Owais Awan, Art Director at We Are Social on scroll

You are what you scroll

Rabih Saab, Group Head – Media Division, Publsh Group on trust, truth and media leadership

Trust, truth and the future of media leadership

Terry Kane, Managing Director for the Middle East & Africa at The Trade Desk on digital advertising

The vital role of advertising in times of uncertainty

Pragya Sharoff, Business Director, Zenith Middle East on compassionate marketing

Why healthcare marketing needs to become more human

BBC Binary

BBC goes live on Binary TV, reaching millions of Dubai taxi passengers each month

Hasan Jaber, Head of Social Media and Digital Strategy, WonderEight about brands and consumers

Why the new Saudi buyer isn’t buying your brands

Adel Baraja, CEO, Publicis Communications - KSA

Death of the 30-second spot: Is the creative industry clinging to a relic?

Digital Essays 2022: Is social media taking over ZMOT? – by Fusion5’s Natale Panella

Twitter reimagines and refreshes privacy policy approach through simplification and gamification

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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