Terry Kane, Managing Director for the Middle East & Africa at The Trade DeskPeriods of uncertainty naturally shift how people interact with the world around them. When events unfold quickly, most of us turn to the internet first to understand what is happening, what the latest government advice is and how the economy may be affected.
And when we are not actively following the news, many of us go online for moments of normalcy: entertainment, connection, or simply a brief distraction from the headlines.
This constant access to information and content has become so embedded in our daily lives that we rarely pause to consider how it is made possible. We expect to log on and find what we need instantly, often without cost. Behind this expectation sits a model that
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