Twitter is unveiling three fresh elements designed to make the platform’s privacy practices simple and approachable, encouraging more people around the world to take charge of their personal information on the service. They include:
- Twitter Data Dash: a new privacy video game to teach people about our privacy policies in a fun and engaging format.
- Research into privacy icons: for privacy settings and controls recognizable on Twitter and elsewhere globally
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- A rewritten tone with less “legalese” and more easily understood language.
- A new organization into three primary sections: data collection, data use, and data sharing.
- An expanded scope of reference to content on Twitter beyond just Tweets, accounting for the increasingly rich media found on Twitter.
- A clearer explanation about the personalisation of the Twitter experience and the ads people see.
Twitter Data Dash
Through Twitter Data Dash, Twitter is introducing a fun and interactive way to learn about a topic that has historically been anything but. The game aims to encourage more people around the world to take charge of their personal information on the service and maybe even have a little fun in the process. Transparency is core to the platform’s approach and it wants to help people understand the information it collects, how the information is used, and the controls at people’s disposal.
What’s next? Privacy iconography
Twitter is working on reimagined privacy iconography – visual symbols that represent core settings related to security and privacy across the service. Like the magnifying glass is a widely recognized icon indicating a search function, the platform’s goal is to propose standardized privacy icons for privacy settings and controls recognizable on Twitter and elsewhere globally. Through research and conversations with stakeholders, Twitter learned that those who have used or seen the privacy settings feel more in control of their privacy on Twitter and that there was more that could be done to make settings and controls easier to understand. The team has been ideating and conducting research into privacy iconography and plans to publish its findings and ideas soon.