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Adel Baraja, CEO, Publicis Communications - KSA

Death of the 30-second spot: Is the creative industry clinging to a relic?

Digital Essays 2022: Is social media taking over ZMOT? – by Fusion5’s Natale Panella

Twitter reimagines and refreshes privacy policy approach through simplification and gamification

THE WORK

OMO brings laundry to the gaming world with Roblox activation

Digital Featured Media The WorkMar 28, 2025

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

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Snap Case Study – Level SHoes

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‘MENA region presents significant opportunities for Italian beauty brands’

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Do consumers trust brands’ purpose-driven goals?

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