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HUMAIN CEO Tareq Amin at FII9 in Riyadh, Saudi Arabia

HUMAIN unveils HUMAIN ONE: A next-gen agentic AI operating system at FII in Riyadh

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

Athar Festival

World’s leading creative minds to converge in Riyadh for Athar Festival 2025

Campaign Saudi

Meet 24 marketing leaders at the Campaign Saudi Briefing this October

Monks’s Moey Shawash reveals how an AI-generated Saudi National Day film became a breakthrough in culturally accurate storytelling.

The future of AI and culturally accurate storytelling

HUMAIN Chat

Saudi welcomes HUMAIN Chat: ‘world’s most advanced’ Arabic-first AI app

Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN on AI in Saudi Arabia

PIF-backed HUMAIN’s Acting CMO on Saudi Arabia as a global AI powerhouse

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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