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Campaign Middle East: The MENA Power List 2025

Has new production tech and generative AI made budgets and deadlines unrealistically tight?

Has new production tech and gen-AI made budgets and deadlines tight?

Cresta Awards 2025

Here are the main MENA winners at the Cresta Awards 2025

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

horizon FCB

Alex Pineda joins Horizon FCB Dubai as Chief Creative Officer

The Subtle Art of Human Insight

The subtle art of human insight

The Annual: Top 15 film campaigns of 2024

DHL supports young entrepreneurs in latest retail campaign

DHL and Horizon FCB Dubai send a parcel back in time

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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