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FP7 McCann KSA appoints Head of Strategy to strengthen Saudi leadership team

Serviceplan appoints Sajju Ambat to lead creative strategy

Vice Arabia names Roberta Monteiro as Associate Strategy Director

Private View by Webedia’s Matt Turner

WARC announces jury for the Middle East & Africa WARC Awards 2024

Why many global brands struggle in the Middle East

Measuring the ROI on brand experiences – by Imagination’s Christophe Castagnera

The first World Cup for a passionate footballing region – by Imagination’s Christophe Castagnera

head of strategy for EMEA, Christophe Castagnera

Imagination appoints Christophe Castagnera as head of strategy

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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