Havas Middle East Archives - Page 3 of 12 - Campaign Middle East

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From left, IAB MENA Vice Chair Elie Milan and IAB MENA Chair Nisrine Ghazal

IAB MENA reveals new Board, elects Nisrine Ghazal as Chair, Elie Milan as Vice Chair

HAVAS Cafe

HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit

Sports marketing: Leaders discuss a language of belonging

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

How digital dialogue is shaping GCC healthcare communications

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Campaign Middle East: The MENA Power List 2025

Carlos Nadal, Havas Creative UAE, The MENA Power List 2025

The MENA Power List 2025: Havas Creative UAE’s Carlos Nadal

Dany Naaman The MENA Power List 2025

The MENA Power List 2025: Havas Middle East’s Dany Naaman

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Page 3 of 12

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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