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The LG campaign centred on an interactive platform that helped users create personalised AI-generated songs for loved ones, transforming digital music creation into shared emotional experiences.

LG turns inspiration into action through an interactive cinema campaign

Bring back balance: Where do we stand on brand and performance?

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

Havas Middle East CSA ME

Havas ME launches CSA to help clients enhance ROI through data, tech insights

DE&I

Beneath the surface: Fixing the foundations of DE&I at work

Hyundai and Kia retain Havas as global media agency

Havas Media Group takes luxury practice global

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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Dec 4, 2025

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