Havas Middle East has launched CSA, a global brand within the agency network dedicated to enhancing the clients’ understanding of customer data and improving ROI through analytics and machine learning solutions.
This expansion into the Middle East follows successful launches in global markets including Australia and New Zealand, Poland, Germany, India, and China – bringing the CSA brand to more than 20 markets across the world.
CSA ME offers a suite of solutions across three core areas to comprehensively serve clients’ data and tech offerings at different stages of maturity:
- CSA Tech: A suite of digital tools and services that drive automation, data consolidation, and digital transformation.
- CSA Science: Proprietary tools and capabilities that place measurement at the centre of clients’ marketing efforts.
- CSA Consult: Access to a global network of experts, providing clients with strategic insights to accelerate growth.
Houda Tohme, CEO of Havas Media Middle East, said, “We are excited to bring CSA to the region, offering an unparalleled depth of data expertise to help clients navigate the ever-evolving landscape of data and technology. Our team harnesses data to drive impact; with this launch, we aim to empower businesses with the tools they need to optimise their strategies and enhance ROI through data-driven decision-making.”
CSA ME underscores Havas Midde East’s ongoing commitment to make the overwhelming manageable, through a centralised approach to data and tech that combines a deep understanding of clients’ businesses, with in-network data & tech expertise, the firm said in a statement.
Jamie Seltzer, Global EVP CSA and Mx Analytics, said, “With 67 per cent of CMOs feeling that the volume of marketing data has become overwhelming, we have found that CSA’s commitment to seamless integration into marketing operations has resonated and provided value across the globe.
“We’re proud to bring the CSA brand to the Middle East, which has launched some of our network’s most innovative and acclaimed campaigns and bring even greater data & tech sophistication to this burgeoning market,” Seltzer added.
CSA ME is backed by a global network of more than 400 data scientists, data engineers, machine learning and AI experts, behavioural economists, digital technology specialists, and data strategy consultants.
The brand aims to serve clients across diverse industries, including automotive, FMCG, and sustainability, by helping them better understand their customer data and improve their return on investment through machine learning and analytics.
CSA ME aims to strengthen the Havas Middle East’s offerings, reinforcing its commitment to delivering exceptional media planning and optimisation strategies, tailored to the region’s unique needs.
