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Youth Studio 2

Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025

Himalaya campaign

Himalaya speaks Gen Alpha’s language without trying to be them

Roblox KFC

How Roblox is unlocking next-gen commerce for MENA brands

marketing OMD

Insights from OMD Sense on the future of media and marketing

From right, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) speaks to Editor Anup Oommen on Campaign Middle East's On The Record video podcast about destination marketing.

Podcast: DCT Abu Dhabi’s Emma Campbell reveals key destination marketing insights

Nancy Villanueva, CEO - Middle East, Interbrand on marketing in the Middle East

Blending heritage and innovation to grow Middle East brands

Saleh Aleidan, Founder of Saudi SaaS platform WinnerAd

Creative communication approaches for Gen Z and Gen Alpha

New study reveals what marketers need to know about Gen Alpha

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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