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The year ahead for media, by Starcom’s Racha Makarem

Gaming consumption in Saudi Arabia projected to reach $6.8bn by 2030

A view from Giles Fitzgerald: Brands, entertainment and the rise of convergence culture

Scopernia launches esports consulting service for the Middle East

Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT

Power to the people: SHAREit reimagining mobile gaming experiences across the Middle East

KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com

MullenLowe MENA and Mobily create special headset to protect young gamers from predators

Predictions2021: Digital marketing, by DViO Digital’s Sowmya Iyer

1 … 11 12 13 … 15

Page 12 of 15

THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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