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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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Digital Essays 2023: The evolving role of the media employee in the next digital age

ADIB joins forces with Fusion5 media agency

Fusion5 appoints Fadi Sader as Digital Director

Industry Forum: Does the regional industry need a watchdog for ad scams?

Saudi Focus: Ready, Saudi, go – by Fusion5’s Abdulelah Shaher Al Nahari

Digital Essays 2022: Is social media taking over ZMOT? – by Fusion5’s Natale Panella

By Ghida Ismail, director, Fusion5

Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

Fusion5 appoints Abdulelah Al-Nahari as director of business development for Saudi Arabia

Digital Essays 2021: Rethinking our reality: marketers join the metaverse, by Fusion5’s Elie Haber

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Page 4 of 5

THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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