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Turkish sonic agency 3K1A MUSIC expands to MENA

3K1A MUSIC aims to lend an extra ear to brands in the region, bringing its expertise in music and sonic branding to create award-winning work in advertising, film, digital content, and sonic branding.

3K1A MUSIC

3K1A MUSIC, one of Turkey’s most awarded music and sonic agencies, is expanding into the Middle East and North Africa (MENA) region with a new Dubai office.

Founded in Istanbul, 3K1A MUSIC has delivered globally released work for brands such as Finish, Vanish, Mercedes-Benz, Arzum and İstikbal. The agency said it has built a strong reputation for its fast, agile workflow and award-winning creative output across global and local brands.

In the Middle East, 3K1A MUSIC has produced music for Visit Dubai, Amada Mood, and
Trendyol demonstrating its ability to bridge global standards with regional insights. The agency’s
hybrid approach blends modern production standards with cultural nuances from Türkiye and the Middle East and positions it as a creative bridge between regions.

“Our goal is to bring our creative speed, musical diversity and award-level craft to the region,” said Onur Öztürk, Founder and Creative Music Director at 3K1A MUSIC. “We look forward to collaborating with agencies and brands across MENA and contributing to the region’s evolving creative landscape.”

The agency’s services include creating tailor-made music for advertising, broadcasting, interactive, films and games, developing sonic branding and music strategies for brands, providing creative music search, consultancy, licensing and more.

The agency operates according to the values that inspired its name. 3K1A is an abbreviation of ‘one man with three ears’, taken from a Turkish children’s riddle: ‘Have you ever seen a man with three ears?’ 3K1A MUSIC aims to lend an extra ear to brands in the region, bringing its expertise in music and sonic branding to create award-winning work in advertising, film, digital content, and sonic branding.

With a diverse team of composers and sound designers, the agency claims to combine global expertise with local insight, serving both domestic and international clients. With its initial regional presence in Dubai, the agency aims to continue expanding its creative impact across the Middle East, delivering innovative music and sound solutions that elevate brand storytelling.

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.