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Footballco DMS Choueiri Group

Global football and media firm Footballco opens regional HQ in Riyadh

F1 Formula 1 Qatar Airways

In the fast lane: Evolution of media and brand power in F1

Brenda Kassir, Strategy Director, Cheil MEA

The evolution of fandom and how to nurture a fan base for brand loyalty

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

From monoculture to modular culture

The time has come for brands to speak to fans, not consumers, by DMS’ Carl Chalhoub

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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Do consumers trust brands’ purpose-driven goals?

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