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IAB MENA releases programmatic DOOH guide for advertisers

How meaningfully different experiences drive brand growth

Brands’ guide to building a sonic strategy

TBWA\RAAD appoints Paulo Areas as executive creative director

Dominic Andrews executive director KMMRCE

Designing customer connections – by KMMRCE’s Dominic Andrews

Abu Dhabi Music and Arts Foundation names Michel El Gemayel as executive director

Abu Dhabi Music and Arts Foundation names Michel El Gemayel as executive director

Bloomberg Media Studios appoints Nicola Porter as executive editor for MENA

THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Dubai Lynx – A year-round platform for progress

Oct 14, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

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